4 Goals Every Marketing Email Should Strive to Achieve

Every email you send should have a purpose.
Never send email just to check it off your to-do list.
When done right, email marketing can be more than 40% more effective than social media.
So how do you go about creating an email that makes an impact?
First you need to understand the four goals of every email. It’s important to understand that without each of these steps working
in tandem, you’ll never get them to the end goal.Think of it as a sequence of four triggers to move your viewer to the next stage.
Goal 1: Arrive in the inbox

Seems simple enough, but deliverability is a huge issue for company’s large and small. I’m working on another article about How to Increase Email Deliverability – I’ll link it here as soon as it’s published.
Here’s a quick overview:

1. Clean your list
   Remove unsubscribes, bounces, and clean out old emails that haven’t opened.
2. Test your email creative
   Use testing services like Email on Acid or Litmus
3. Avoid using spam words
   Here’s a list of 100 spam words you should avoid.

​We are bombarded with email daily. The average office worker receives 121 emails and sends around 40 per day.
You have three ways to affect the open rate:

1. From name
   You can test many different from names including: Different first and last name combos, First @ Company Name, Company Name, Blog or Product Name.
2. Subject line
   I love using this headline preferences survey to help me develop subject lines. My top tips: keep it short, use the word “you” in the first 3 words if possible, and don’t give away all the info, give them a reason to open.